Make it
or break it.

How I revised Groep VDH’s Salesforce Marketing Cloud setup to improve consent, segmentation, event registration and subscriber lifecycle management.

A free, local-first application that brings trips, vehicles, receipts and costs together - without accounts, advertising or a central mobility database.

WHAM Office already existed across cities before it properly existed online. Bart Warnier curates and produces murals, hypecourts, exhibitions and limited editions, connecting artists with clients in both public and private spaces. His projects include commissions for cities such as Sint-Niklaas, Dendermonde and Lokeren, but also larger cultural productions such as the NAFT festival for which he organised multiple artistic endeavours.

The Perfect Solution is your go-to partner for eco-friendly, innovative, sustainable fabrics for fashion & home accessories.

Are you tired of generic fonts that lack personality? Introducing 'Sacred Textura'—a font born out of creativity and passion for design. What started as a simple design challenge evolved into a unique font creation journey.'Sacred Textura' is not just another font; it's a fusion of medieval Textura blackletter and contemporary design principles. I wanted to break free from conventional pen-tool icons and create something truly original. The font strikes the perfect balance between tradition and

Challenge: The personal project presented in a 30-day challenge I took was to develop a compelling visual identity for "Shenzhen Bubble Tea" to effectively promote its beverages across various platforms, including kiosks, menus, flyers, banners, and social media adverts.Solution: To meet this challenge, I decided to depart from the current bubbly typeface, prioritizing readability while clearly communicating the specialty of boba tea. Drawing inspiration from typical American brand identities li

Axitrans Natural, a sub-brand of Axitrans, aimed to address hyperhidrosis with a skin-friendly, vegan, and natural antiperspirant solution. With a loyal fanbase and decades-long recommendation by pharmacists with its core brand, the brand sought to penetrate the German market with its innovative product line. Axitrans needed a web design to propel them into the German market effectively. Spoiler: Combined with a successful advertising campaign, Axitrans' website was a succesful penetration into

Challenge: The project presented in this 30-day challenge was to develop a compelling visual identity for Sushi Zen, a high-end food establishment known for its traditional, artisanal dishes recognized by local food critics. The fictive restaurant's owner, Julia Mai, emphasized authenticity and tradition in her culinary approach.Solution: To address the challenge, I took a creative approach to elevate the restaurant's image, incorporating the word "Sushi" in its title. By adding the owner's name

Dedicated instant skincare solutions and routine products for mature skin. From strategic opportunities to hands-on execution of the digital and packaging touchpoints, I've assisted Remescar as a part-time in-house resource for 3 years helping innovate their brand narrative with consistent double-digit growth.Client Background: Remescar, a healthcare brand specializing in instant corrective skincare solutions and daily routine products for mature skin, sought to clean up its brand identity and e

Challenge: This personal project for, based on a 30-day challenge briefing was to develop a compelling visual identity for FreightFirst that reflects its specialization in secure transport and its commitment to trust and reliability. As a fictive intermediary freight broker, the company needed a visual identity that conveyed its unique value proposition of finding optimal routes for sensitive cargo while providing ongoing monitoring and comprehensive insurance coverage.Solution: To address the c

Challenge: In the context of a 30-day challenge project, the task was to develop a compelling visual identity for the fictive Alison cosmetics, to create a new branding that can be used on all sorts of media like packaging, flyers, engravings, social media, website, and emails. The existing font-logo lacked memorability and failed to capture the essence of the brand's vibrant cosmetic range. Additionally, the brand needed to maintain consistency with its soft color palette while appealing to a y

With an ever-expanding product range and double-digit growth aim, I partnered for 3 years with Alpha Foods to work on their digital touchpoints on a part-time basis, and elevate their brand narrative. Seeking opportunities through competitor research and creative strategy to improve their website, amazon storefront, and visual collateral in general, I've successfully helped ensure brand consistency and pixel-perfect designsystems.Client Background: Alpha Foods, a food supplement brand initially

With an unchanged visual identity and hook since 2008, iWhite understood the need for a much-needed brand renewal. We partnered to wrap their teeth-whitening solutions in a brand refresh and up-to-date packaging design. The result? A direct increase in demand, revenue and to top it off, a new innovative product to expand the product line.Client Background: In 2005, iWhite launched its teeth whitening brand with a clinical, sterile visual identity, offering revolutionary products aimed at whiteni

As a trusted antiperspirant solution for over 40 years, recommended by pharmacists and dermatologists, Axitrans needed a brand refresh and new web design to propel them into the modern era effectively, fitting to their still innovative product solution line. Combined with a successful advertising campaign, Axitrans saw immediate growth seeing double-digit growth on their D2C platform, reinforcing their leading position as a hyperhidrosis solution, effectively having updated their online presence

Neuhaus, a renowned Belgian chocolate brand, boasts a rich history dating back to the mid-19th century. Founded by Jean Neuhaus in Brussels in 1857, the brand initially began as a pharmacy in the prestigious Queen's Gallery. Jean Neuhaus, originally aspiring to become a doctor, cleverly covered his medicines with a layer of chocolate to delight his customers. This innovative approach eventually led to the invention of the first praline and the introduction of the ballotin, a gift box that elegan

As an individual with a diverse range of interests and experiences, my journey has been characterized by exploration and self-discovery. With a passion for food and nutrition, I often indulged in the world of comfort and street foods. There was a time when I was an avid hamburger enthusiast, exploring food truck festivals and new burger joints with friends, toying with the idea of opening my own burger joint one day. I even created a poster to express my passion for this delicious meal. Where bu

The celebration of the Ténéré came around the corner; as an avid motorcycle enthusiast and rider, I immediately wanted to learn more about the bike's specifics, clicking through to the website. Expecting a flawless user experience (UX) for Yamaha's Ténéré's special anniversary, I was slightly disappointed.Challenge: The landing page lacked visual appeal, had a cluttered menu bar, and lacked engaging content to captivate users on it's rich heritage. Additionally, the product detail page missed th

ODA Skincare is a local skincare specialist dedicated to providing personalized skincare solutions using high-quality products from renowned brands such as Medik8, Circadia by Dr. Pugliese, and Heliocare. Melanie, the founder of ODA Skincare, employs advanced, scientifically proven, tangible techniques like the Lamano®-scan to analyze skin and tailor treatments to individual needs, focusing on enhancing natural beauty and addressing specific skin concerns.Challenge: As Melanie started her journe

Wrangler is a renowned denim brand known for its durable, authentic, and stylish clothing designed to meet the needs of real-life experiences. With a rich history dating back to the dawn of denim, Wrangler has been catering to a diverse range of individuals, from cowboys to rockstars. The brand's commitment to functionality and innovation is reflected in its special features such as flat rivets, watch pockets, and felled seams, making Wrangler jeans a staple in everyday performance wear.Challeng

De Ambrassade is committed to facilitating communication and collaboration among youth organizations, professionals, policymakers, and politicians to promote the happiness, safety, education, and well-being of children and young people in society.Challenge:The challenge 'De Ambrassade' faced was the need to create an online information hub that could efficiently organize and disseminate a wide range of information to its diverse audience. A toolkit for their wide spread of collaborators to use i

Esko is a globally recognized leader in software engineering solutions for marketing teams, particularly in the packaging industry. Their innovative tools assist in streamlining packaging processes and creating marketing collateral. To expand their offerings, Esko developed the "Platform for Brands," a collaborative platform aimed at simplifying brand asset management, creation, and deployment across multiple teams and locations.Challenge: The challenge for Esko was to effectively launch their "

Brander is a coffee company based in Halle, Belgium, offering premium coffee roasted and blended locally. With a commitment to delivering an exceptional coffee experience, Brander sought to establish itself as a leading coffee brand in the region. Open to creative direction and innovation, the team at Brander was eager to differentiate itself in the competitive coffee industry.Challenge: The challenge for Brander was to create a distinctive visual identity that would resonate with customers and

Balls&Glory, founded by Wim Ballieu, is a renowned restaurant concept known for its locally sourced ingredients and traditional flemish dish with a twist: mashed potatoes with vegetables (aka. 'stoemp') and meatballs stuffed with unique sauce combinations. With a successful branding trajectory, Balls&Glory has established a strong identity resonating with its audience successfully growing to become a small chain while remaining true to its brand values. They were ready for the next step.Challeng

Larmuseau has been a cherished brand since 1913, renowned for its original snowball treats from Ghent. Passed down through generations, these confections feature a delicate pastry shell, a layer of chocolate, and a dusting of powdered sugar, delighting customers for over a century. With a new successor, Tanguy, at the helm, the brand sought to rejuvenate its image and offerings while honoring its rich heritage.Challenge: The challenge for Larmuseau was to modernize its brand and packaging to app

'Lingerie Fragile' sought to redefine its brand identity to appeal to a younger audience while maintaining its commitment to offering high-quality lingerie, swimwear, and sleepwear. Recognizing that their current name and brand identity had a dated appeal, they were looking to rebrand their stores from the ground up - they came to the right people!Challenge:Recognizing that the name "Lingerie Fragile" itself might also convey an older perception, especially combined with their dated visual ident

Arte, a renowned international brand in the realm of interior design, is celebrated for its innovatively crafted wallcoverings that breathe life into spaces, whether residential or commercial. With a penchant for thoughtful designs that range from exuberant to modest, Arte transforms wallcoverings into versatile elements of the atmosphere. Their latest venture, the "Laser by Arte" non-woven wallpaper collection, boasts an array of innovative 3D patterns while retaining the hallmark features that

Venturing into uncharted territory, New Places To Be was ready for a mission to redefine destination discovery. With a fresh approach and innovative offerings, I collaborated to amplify their visual identity and craft an immersive, responsive web design, making it a succesful sales and collaboration tool for the agency.Client Background: New Places To Be, an online independent hotspot guide, emerged in 2012 as an in-house project of King George, aiming to provide curated insights into trendy des